Aleksandar Ljubojevic

Skills

▪ Certified Advanced Google Tag Manager and Google Analytics(GA and GA4) user
▪ Digital Analytics Strategy
▪ Data Tracking implementation
▪ Defining personalization/optimization points and laying out analytics and marketing strategy
▪ Product management
▪ GA4 migration
▪ Automatic testing using Puppeteer
▪ Full GDPR implementation - OneTrust and Internal solutions
▪ Solution architect for implementing 3rd party scripts on sites(VisualIQ, AppsFlyer, Snapchat, AdForm, Salesforce, Facebook,Rocket Fuel, Bet Genius, Delta Project, ...)
▪ Performance optimization
▪ Data driven and customer centric approach
▪ Tracking and tagging websites and all traffic sources
▪ Cross brand, cross device and cross platform tracking andanalytics
▪ Projects management and planning (Agile/Scrum)
▪ Business and market development
▪ Data-driven business optimization
▪ Online Marketing (PPC, SEO, campaign management, webanalytics and affiliate marketing)
▪ Advance WEB Development
▪ Database design and creation of solutions for projects (database,network, relations and communication between project’s parts)
▪ Advance Microsoft Excel
▪ E-Commerce implementation and tracking
▪ Information Systems using SSA and ER methodologies
▪ Client-server architecture

About

Accomplished data and analytics expert with extensive experience in implementing sophisticated data tracking solutions, conducting advanced analyses, and optimizing products and services through data-driven insights. Adept at leading cross-functional teams and spearheading complex analytics initiatives that drive strategic decision-making and improve key performance indicators. Demonstrated success in customer analytics, marketing analytics, web analytics, business intelligence, and data-driven product optimization. Proficient in leveraging various analytics tools, techniques, and methodologies to uncover valuable insights and deliver impactful results. Proven track record of building and overseeing high-performing marketing, social media, and analytics teams