THE SCOPE With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Marketing Business Analyst to join its Marketing team.In this newly created position, the Marketing Business Analyst plays a crucial role in optimizing marketing strategies through data-driven insights. The analyst will bridge business and marketing teams by delivering actionable data to improve performance and challenge existing strategies. We are looking for a candidate with solid analytical skills, business acumen, and the ability to work in a dynamic, fast-paced environment. YOUR ROLE In this role, you will be responsible for:Consolidation of Marketing KPIs across all markets, ensuring the efficient tracking of performance metrics. Managing and optimizing data sources for better collection, with a focus on automation. Conducting segmentation and cohort analysis to provide targeted insights for marketing leaders. Performing detailed benchmarks and brand-related analysis using internal and external data sources (Ipsos, H2 Gambling Capital, Statista). Developing player profiles and providing insights to inform marketing personas and behavioral analysis. Collaborating with the CRM team to support and improve retention campaigns based on performance analysis. Assisting in budget optimization, forecasting, and strategy challenges to enhance marketing performance.
YOUR PROFILE Bachelor’s degree or higher in Business, Marketing, or related field, preferably from a commercial or business school. Minimum 5 years in the Gaming Industry and At least 2 years in Marketing roles. Strong analytical skills, data-driven and business-oriented. Proficiency in PowerBI, Excel (advanced), and GA4. Solid understanding of digital marketing channels and interactive technologies. Experience with LivePartners, Statista, or similar data tools is a plus. Advanced user of Windows Suite Office, especially Excel. Fluent in English and French. WHAT WE OFFER As well as having a unique experience - centered around our values of pleasure, team spirit, performance, boldness and integrity - alongside 1,200 employees around the world, we offer:the opportunity to contribute to the international development of a family company from Liège the chance to take part in a human and entrepreneurial adventure within a solid group a friendly work environment that is adapted to reaching optimal performance leadership by talents, values, trust and autonomy the opportunity to progress and specialize with our internal mobility system a competitive salary package with several perks the possibility to work remotely up to 50% for a good work-life balance THE INTERVIEW PROCESSGaming1's NEWSThe Gaming1 Belgian hub moved to the heart of the Ardent City in 2021. Immerse yourself in our new office.We are certified Top Employers 2024! We are the first game of chance company (casino, sports betting and poker) to receive this certification, among some 80 companies certified in our country, and including only 15% in Wallonia.The health of our employees is our priority, we offer, as well as health and safety measures. Various activities are organized throughout the year, such as giving blood in the building’s courtyard, teambuilding days and the #loveyourhealth program which gives employees the opportunity to take part in various sporting activities.More, the perks card offered to all Gaming1 employees. Browse the list of reductions.
