Marketing Manager

SG Worldwide • Limassol, Cyprus • 3w ago

Our Client is looking to hire a Marketing Manager you will play a key role in driving our marketing initiatives and ensuring their successful execution. This role involves managing a diverse range of marketing projects, with a strong focus on our game release marketing plans and strategic brand campaigns. You will work closely with the Head of Brand and cross-functional teams to align all marketing efforts with the company vision and objectives.

Your responsibilities will include overseeing media planning, creative development, content management, and affiliate partnerships, while also leading the growth and development of the marketing department. You will ensure our team is well-equipped to promote our games effectively and represent the company at major industry events. This position requires a strategic thinker with strong project management skills, a collaborative approach, and a keen eye for detail.

Focus Area 1: Marketing Project Management & Brand Collaboration
Overview:
In this role, you will lead the planning, execution, and delivery of all marketing projects, focusing on the game release marketing plan and strategic brand initiatives. Working closely with the Head of Brand, you will ensure all marketing activities align with the company' vision and objectives. This position requires managing cross-functional teams, multiple timelines, and overseeing the execution of multi-channel marketing campaigns.
Responsibilities:

Develop and Manage Project Plans:
Create detailed project plans for all marketing initiatives, including game releases, outlining timelines, milestones, and deliverables for components like social media, mailers, blog posts, videos, and partner communications.
Collaborate on Strategic Marketing Initiatives:
Translate the Head of Brand’s vision into actionable marketing strategies. Ensure all campaigns align with the brand’s strategic goals, particularly for game launches and brand awareness.
Coordinate Teams and Manage Resources:
Lead cross-functional teams (design, content, development, external partners) to ensure seamless project execution. Efficiently manage resources, including time and budget, to optimize project outcomes.
Monitor and Adjust Progress:
Track the progress of marketing projects, particularly game releases, making necessary adjustments to stay aligned with goals and deadlines. Ensure all elements—such as assets, materials, and content—are delivered on schedule.
Conduct Evaluations and Improve Processes:
Perform post-project evaluations to assess the success of campaigns. Identify lessons learned and implement improvements for future projects to enhance effectiveness and efficiency.

Focus Area 2: Media Planning, Creative Development & Content Management
Overview:
You will oversee the strategic planning and execution of media campaigns, creative development, and content management across all channels. A key focus will be the game release marketing plan, ensuring all activities align with the company' brand identity and objectives. This includes managing the website, social media, email marketing, and content creation.
Responsibilities:

Implement Media and Game Release Marketing Plans:
Develop integrated media strategies that incorporate game release marketing, including social media announcements, blog posts, mailers, teasers, and videos, ensuring alignment with overall brand goals.
Oversee Creative Development:
Work with creative teams to produce marketing materials that align with game release themes and brand guidelines. Ensure timely delivery of all assets, including graphics, videos, and written content.
Manage Content and Editorial Calendar:
Lead content creation for the website, blogs, and articles. Maintain an editorial calendar that integrates game launches, social media activities, and key marketing events.
Execute Marketing Strategies:
Plan and execute social media and email campaigns for game releases and other promotions, such as pre-launch teasers and "out now" announcements, to drive engagement.
optimise Website Content:
Regularly update the company website with new content, including game releases and news. Implement SEO best practices to enhance visibility and performance.
Coordinate with Partners for Promotion:
Collaborate with affiliates, influencers, and partners to develop content and strategies for game promotion. Provide necessary assets and information for effective promotion.
Analyse and Report on Campaign Performance:
Monitor and evaluate the effectiveness of media and game release campaigns. Use data to optimise future strategies and provide regular reports on key metrics.

Focus Area 3: Department Development & Team Growth
Overview:
You will be responsible for developing the marketing department, ensuring the team has the skills, resources, and support needed to succeed. This includes mentoring staff, optimising the department structure to align with company goals, and fostering a collaborative and innovative work environment.
Responsibilities:

optimise Department Structure:
Organise the marketing department to effectively support current projects and future growth, focusing on game release marketing and brand initiatives. Define clear roles, responsibilities, and processes to enhance team efficiency.
Mentor and Develop Team Members:
Provide guidance and support to junior staff, helping them build expertise in project management, content creation, media planning, and digital marketing strategies.
Foster Collaboration and Innovation:
Encourage a culture of collaboration and innovation, promoting open communication and idea sharing. Empower team members to take ownership of projects and contribute creatively to game marketing and other initiatives.
Implement Professional Development Opportunities:
Identify training and development opportunities to enhance the team’s skills, particularly in digital marketing, analytics, and creative development. Facilitate access to relevant courses and certifications.
Monitor Team Performance:
Regularly assess team performance, providing constructive feedback and identifying areas for improvement. Set performance metrics aligned with department and company goals.

Focus Area 4: Affiliate, Streamer & Event Management
Overview:
You will manage and optimise relationships with affiliates, streamers, and media partners, ensuring they are equipped to promote the company titles effectively. Additionally, you will oversee the planning and execution of event marketing strategies, representing the company at key trade shows and industry events to maximise brand exposure and engagement.
Responsibilities:

Manage Affiliate and Streamer Relationships:
Build and maintain strong relationships with affiliates, streamers, and media partners, providing them with the necessary game assets, promotional materials, and support to maximise promotional efforts.
Plan and Execute Event Marketing Strategies:
Lead the planning and execution of marketing strategies for trade shows and events, including stand design, sponsorships, and promotional materials. Coordinate with the Head of Brand and other stakeholders to ensure alignment with strategic goals.
Oversee Event Preparation and Coordination:
Manage event preparation, including media plans, advertising allocations, and the creation of promotional materials. Use ClickUp to coordinate with teams and ensure timely delivery of all event-related tasks.
Monitor Partner Performance:
Track and evaluate the performance of affiliates, streamers, and partners, ensuring commitments are met and content remains accurate and timely. Provide feedback and support to optimise their promotional activities.
Enhance Event Presence:
Represent the company effectively at industry events, preparing and managing media plans, briefing designers on event assets, and overseeing successful project execution.
Integrate Event and Partner Strategies with Marketing Plans:
Align event and partner strategies with broader marketing plans, including game release initiatives, to support the company goals and drive brand growth.

Reporting Structure:
Reports To: Chief Marketing Officer (CMO)
Works Closely With: Head of Brand, Product Team, Junior Marketing Staff
Requirements:

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience as a Marketing Manager or in a similar role, preferably in the gaming industry.
Excellent organisational skills with a keen eye for detail.
Strong understanding of digital marketing strategies and tools.
Ability to work collaboratively in a fast-paced, creative environment.
Strong communication skills and ability to manage multiple projects simultaneously.
Prioritisation and time management skills to balance various tasks effectively.

Preferred Skills: