WIS – who?
Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.
About the job
We are seeking an experienced Social Media & Email Marketer to join our iGaming team. The ideal candidate will be responsible for creating, managing, and optimizing Social Media and Email Marketing campaigns in German and English to engage our audience and drive conversions. Key responsibilities include developing social media and email strategies, segmenting target audiences, designing engaging content, analyzing campaign performance, and ensuring compliance with industry regulations. Strong knowledge of the iGaming industry and proficiency in social media and email marketing tools are essential. Join us to leverage your skills in a dynamic and fast-paced environment.
What you will be doing
- Develops social media and emails marketing plans and programs for each product and directs support.
- Develops and executes end-to-end email marketing and social media campaigns, from conceptualisation to delivery and analysis.
- Creates engaging and compelling Social Media and email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
- Identifies opportunities for email/ post optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
- Monitors and studys social media & email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, impressions, interactions and ROI.
- Stays updated with the industry trends and the best practices in social media and email marketing to drive innovation and continuous improvement.
What would make you a great fit?
- Fluent in English and German
- Social media skills and Email marketing skills with 2 years’ experience in a similar role
- You should be self-motivated, team-orientated and customer-focused
- Proven working experience in digital marketing, particularly within the industry
- Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance and good knowledge of email marketing platforms.
- Ability to work effectively in a fast-paced and deadline-driven environment.
Some of our benefits:
- Flexible working hours in a hybrid setup.
- Enjoy breakfast, snacks, drinks and daily free lunch.
- Boost your knowledge and career with access to learning platforms and an educational budget of up to €1500 per year.
- Benefit from sports/wellness perks, and comprehensive private health insurance.
- Take advantage of additional paternity leave (3 days beyond government-mandated days).
Find out more about what makes WISards truly magical – Web International Services Ltd.
