Company overview
Kanon Gaming is a leading provider of Casino and Live Casino products, with a robust presence in the Swedish market and a strong foothold in Denmark. Licensed by Spelinspektionen in Sweden and Spillemyndigheden in Denmark, our company has been at the forefront of the gaming sector for a decade, witnessing and contributing to its significant evolution. From our initial focus on Sportsbook in Malta, we have successfully expanded our offerings to include Casino services in Sweden and Denmark. We take pride in our licensed operations and are continuously looking to penetrate new markets globally.
Responsibilities
- Proficiently build and manage multi-channel communications including emails, SMS, push notifications, and on-site notifications.
- Develop and implement user journeys, lifecycles, and automated marketing campaigns.
- Spearhead player communication, relationship management, and retention strategies.
- Skilled in segmenting, cleaning, and managing customer lists.
- Analyze data to derive actionable insights, enhancing campaign and automation performance.
- Collaborate effectively from strategy development to execution, understanding the strategic purpose behind communication sends.
- Act as a self-reliant project leader for building, troubleshooting, sending, and reporting on campaigns.
- Maintain a keen interest in emerging trends and capabilities in email marketing and eCRM.
- Commit to continuous testing, learning, and optimization to maximize consumer lifetime value; responsible for creating models targeting lifetime value, retention, churn, and promotional programs.
- Perform ongoing CRM performance reporting to inform future campaigns and provide comprehensive consumer analytics and behavioral reporting across the business.
Qualifications
- Minimum of 2 years of experience in CRM marketing, with proven expertise in CRM segmentation, campaign management, and email marketing.
- Strong analytical skills combined with effective project management and planning abilities.
- Excellent problem-solving skills and a collaborative team player.
- Experience with Google Analytics.
- Meticulous attention to detail with the capacity to juggle multiple tasks.
- Enthusiasm for enhancing Digital Marketing skills and learning new methodologies.
What we offer
- Competitive salary package
- Private health insurance
- Gym membership
- Structured career development
- Reimbursement on selected formal training
- Inclusive team environment
- Regular team events and lunches
- Kitchen stocked daily with snacks and much more
- State of the art technology in a new and efficient office