Our Marketing department is growing, and we are looking for new talent to join us on our journey! 🚀
As the Content and Social Media Specialist for Japan, you will play a critical role in shaping our brand presence in the Japanese market. Your deep understanding of Japanese culture and market trends, combined with your expertise in content creation and social media management, will drive engagement and growth across our digital platforms. This role involves leading content initiatives, managing social media channels, and ensuring our messaging resonates with the local audience.
Working at our company means working at a young, international, and fast-paced fintech company that offers an ideal workplace for those who want to have a real impact on the growth of an organization and are craving responsibilities. It also means having lots of fun! 🎉
Application submission deadline: 21.08.2024
✍️ Your daily tasks will be
Strategic Content Development:
- Craft and execute a comprehensive content strategy tailored to the Japanese market, including, but not limited to, blog posts, articles, social media updates, newsletters, and promotional materials;
- Collaborate with the global content & social team to adapt and localize content, ensuring cultural relevance and brand consistency;
- Help to create engaging multimedia content such as videos, infographics, and images that resonate with Japanese audiences.
Social Media Management:
- Growth of our social media presence in Japan across, but not limited to, like Twitter, Instagram, LINE and others;
- Develop and implement social media strategies to enhance engagement, increase followers, and boost brand awareness;
- Prepare and schedule promotions, content, and notifications to maintain an active and engaging online presence;
- Work with third-party content creators, agencies, and influencers to ensure high-quality content execution and broader reach.
Cross-functional Collaboration:
- Work closely with marketing, design, and product teams to ensure alignment of content initiatives with overall business objectives;
- Network with partners and influencers to enhance brand performance and visibility;
- Participate in brainstorming sessions to generate innovative content ideas and
campaigns.
Market Research and Competitive Analysis:
- Conduct in-depth market research to understand Japanese consumer behavior and trends, providing valuable insights for content strategy;
- Monitor and report on our and competitor activities to ensure our content and promotions remain competitive and up-to-date.
✔️ What we expect from you
- Proactive and solution-focused approach, with the ability to seek and implement
effective solutions. - Experience in the iGaming industry.
- Native-level proficiency in Japanese and fluency in English both verbally as written.
- Working experience in content and social media creation.
- Strong writing, editing, and proofreading skills in Japanese.
- Familiarity with Japanese social media platforms and trends.
- Basic graphic design skills or experience with design tools like Adobe Creative Suite.
- Understanding of cultural nuances and consumer behavior in Japan.
- Knowledge of SEO best practices and tools.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects simultaneously with strong time-management skills.
- Creative and strategic thinking with a passion for digital media.
🚀 What will you find at Yolo Group?
- Generous learning & development package 📚 (personal development plan & trainings, company-wide knowledge sharing & trainings)
- Opportunity to invest in the Group’s own venture fund, Yolo Investments 💸
- Focus on your well-being via monthly sports compensation, in-house gym and relaxing sleeping pods in our HQ, 3 health days per year, and private health insurance
- Celebrating together! 🥳 Birthday day off, paid vacation days to celebrate personal life achievements, e.g., child’s first school day, engagement, marriage, etc.
- Comfortable offices with its own cafeteria in HQ, plenty of fruits 🍎, snacks, drinks, and good vibes
- Most legendary events and networking opportunities with colleagues across the whole Group 🎉
- Free parking at the office
If you feel excited, but would like to hear more, don't hesitate to apply, and we will sort everything out as we go!
Yolo Group brings next-level innovation to the worlds of gaming, fintech, blockchain, and more. Serving millions of users worldwide, the Yolo Group is committed to putting the customer at the center of the universe via a wide range of fun, fast and fair products and services. Powered by a team of 900+ Yoloers from 60+ different nationalities around the world, the Yolo's disruptive DNA is matched only by a desire to take everything we work on "to the moon".